If that is the case, that’s over 100 million professionals you could be targeting every single day. Of those using the platform monthly, up to 40% are accessing it on a daily basis. 3) 40% of monthly active users use LinkedIn daily. Though, the combination of others signing up points to a strong performance for the social network, with 675 million monthly users. We know, total members are not the same as active ones. 2) LinkedIn has 675 million monthly users. LinkedIn has officially passed the half-billion user mark! Since they were founded in 2002, they’ve continued to grow their user base year after year. LinkedIn User Statistics 1) LinkedIn now has over 722+ million members. (Psst… If you want to skip ahead, here’s the table of contents one more time) Make sure you bookmark it to reference later. You’ll be able to use this post as a go-to resource for all things LinkedIn. We’ll show you the key findings from studies conducted by HubSpot, Business Insider, Content Marketing Institute, Buzzsumo,, and more…Įverything from how many B2B leads come from LinkedIn to how to write the perfect LinkedIn article title that’ll maximize your reach. To help you out, we’ve highlighted 5 8 of the most important LinkedIn statistics every B2B marketer should know, all compiled from the best research available on the web. Not to mention you need to know how to cut through the noise if you want to make it all worth it. Still, if you haven’t dug into LinkedIn yet, the time you need to commit could be frightening. Here’s a great video that covers some of the most common LinkedIn mistakes that people are still making: Of course, there’re PLENTY of common mistakes we see on the platform. They’re looking for content that can change the way they do business, which is most definitely music to the ears of a B2B marketer.īONUS: We all know that LinkedIn is taking off & becoming a great channel for marketers, new grads and professionals of all industries. They’re not there to find Buzzfeed quizzes, wedding photos, or memes. There isn’t the same barrier you need to break down like on other social platforms like Facebook. More often than not, they’re actually scrolling through actively looking for valuable content to read. It’s where most Fortune 500 decision-makers and executives like to spend their spare time. DOWNLOAD THE GUIDE (FREE) 2021 LinkedIn Statistics Overview

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